Team Wakabayashi LLC brings together the Global CX Alliance and Brave Ah!. The Alliance connects learning, community and professional pathways. Brave Ah! provides research, planning and production for organizations. ATLAS³ is the shared research platform behind the work.
The Global CX Alliance connects people learning CX, practitioners building their careers and leaders improving organizations. Seven disciplines provide shared language. Learning, community, credentials and Fellowship have distinct purposes and requirements.
Brave Ah! listens to customers and the people considering a brand, uses that evidence to plan the work and helps deliver the agreed content and communications. Start with research, a defined project or a conversation about what you need.
Brands and governments need to know what people actually believe about them. Atlas³ scans millions of topic conversations, topic clusters, and belief patterns across public channels every month. Atlas³ reads what people say when they are not being asked. Trust, momentum, switching risk, and credibility — read from the source, in the language it was written.
For brands, that means knowing where customer belief is moving before it moves revenue. For governments, it means understanding public confidence in services, policies, and institutions at scale, without waiting for a crisis to make it visible. Leading consultancies, advertising and marketing agencies, and special interest groups use Atlas³ to ground their work in what people actually think, across languages and markets.
Dennis Wakabayashi is The Global Voice of CX, author of Shrink to Human and co-author of Long Live CX. His work helps people and systems understand each other at scale.
His client history includes FedEx, McDonald’s, AT&T and Intuit. He is the founding Chairman of the Global CX Alliance, principal of Brave Ah!, principal researcher behind ATLAS³ and host of CX in the Wild.
He helps leaders connect customer evidence to decisions about service, trust and business performance.
Team Wakabayashi LLC. Global CX Alliance and Brave Ah!.
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