The Global Voice of CX
Dennis
Wakabayashi
The most influential customer
experience
practitioner in the world.
Brave Ah! Author of Long Live CX.
Trust is the new GDP.
subscribers
Millions
Conversations scanned
monthly by Atlas³
Global
Practice spanning
most continents
The advisory practice
Where is trust moving, and what is that movement worth?
Dennis works at the CEO and board level with organizations that need to know what the public actually believes about them, not what a survey says they should believe. Atlas³ produces the evidence. Dennis translates it into decisions.
His client work spans brands, governments, leading consultancies, advertising and marketing agencies, and special interest groups across most continents.
Atlas³. The Global CX Alliance. Brave Ah!
One platform. Two practices. Atlas³ reads what customers and the public believe. The Alliance credentials and connects senior practitioners worldwide. Brave Ah! builds the market research, content, and communications strategies that move organizations forward. Each runs independently. All three draw from the same evidence.
Atlas³
Millions of conversations. Fourteen
measures. 100+ languages.
Atlas³ scans millions of topic conversations, topic clusters, and belief patterns every month. It reads what people say when they are not being asked, across reviews, forums, social platforms, app store feedback, and AI-assisted discovery responses in more than 100 languages.
What comes back is a reading of trust, momentum, and switching risk in the language customers actually use.
Who uses it
Brands and governments
Know where public trust and belief are moving before it moves revenue or policy.
Leading consultancies
Ground client advisory work in what the public actually believes, not what they told a researcher.
Advertising and marketing agencies
Understand why belief shifts before and after campaigns, and which messages are earning trust.
Special interest groups
Read public confidence and credibility across issues, regions, and language communities.
Global CX Alliance
The credentialing body for customer experience practitioners worldwide.
The Global CX Alliance identifies, credentials, and connects the senior customer experience practitioners who are shaping how organizations serve people. Seven CX archetypes. Five Founders carrying them. A growing Fellowship of practitioners admitted by Founder review.
Dennis is the founding Chairman. The Alliance publishes the monthly Atlas³ Briefing, recognizes practitioners and companies through the CX Hall of Fame, and convenes annually at CX Summit Lisbon.
CX HALL OF FAME AWARDS
SEVEN CX ARCHETYPE
What the Alliance offers
Seven CX Archetypes
Discover how you carry the practice. Assessed via the CX Quiz at globalvoiceofcx.com.
Fellowship and Insider community
Private channels, the monthly Atlas³ Briefing, and the Global Voices Assembly. For practitioners who want to work alongside peers at the same level.
CX Hall of Fame
Annual recognition for practitioners and organizations whose work the field can feel.
CX Summit Lisbon
The annual conference. June 16–18, 2026. Nova School of Business and Economics.
Brave Ah!
A global marketing agency helping brands and governments navigate integrated communications.
Brave Ah! is a global marketing agency helping brands and governments navigate integrated communications in the new era of attention and audience captivation. We specialize in market research, content strategy, communications planning, and AI visibility so clients know where they stand, what buyers need, and how to earn their trust.
Services
Market Research and Intelligence
Content Strategy and Creation
Communications Planning
AI Visibility and GEO Optimization
Performance Measurement and Reporting
The content platform
Nearly one million
practitioners follow this work.
Dennis publishes across a global content platform that includes a weekly newsletter, the monthly Atlas³ Briefing, and an active presence across social channels. The work reaches senior CX practitioners, executives, and operators across most continents.
Shows
CX in the Wild
The podcast reaching nearly one million practitioners globally. Real work, real operators, no performance.
Atlas³ Briefing
Monthly intelligence report on what customers and the public actually believe. Public and insider versions.
Global Voice of CX Newsletter
Weekly. Published every Tuesday. Practitioner audience across most continents.
The book
Long Live CX
Co-authored with Camila Ferreira. A practitioner’s case for running customer experience as the measure of how well an organization keeps its promises. Written for leaders who already believe it matters and want the language to prove it.
June 17th at the 3rd Annual Global CX Event in Lisbon
Shrink to Human
By Dennis Wakabayashi, with contributing authors from the Global CX Alliance. A practitioner’s case for keeping human belief at the center of how organizations design, measure, and run customer experience. Written for leaders who know CX is more than a department and want the language to lead it that way.