Customer Experience workshop with Dennis Wakabayashi
CX Workshop in progress

You’re here because you want to take your customer experience (CX) to the next level, right? Well, the 3R-4E strategy is your go-to tool. This seven-step approach is pretty simple. First, you’ve got your 3Rs: Reputation, Reach, and Relationship. They’re all about how your brand looks and feels to the world, and how you connect with people online. Then, you have the 4Es: Economic, Efficient, Emotional, and Empathetic experiences. These focus on what your team can do to make people’s experiences with your brand worthwhile.

You’ve got to give customers value for their money (Economic), make things easy for them (Efficient), make them feel good (Emotional), and show them you understand them (Empathetic).

When you mix the 3Rs and 4Es together, you get a solid plan for improving your CX. Ready to learn more? Let’s dive in!


So there you have it, the 3R-4E strategy laid out in simple terms. This seven-step approach is more than just a tool; it’s a complete game plan for boosting your customer experience.

But don’t stop here! If you’re keen to put this strategy into action and see its impact on your brand, I’ve got a playbook that dives deeper. This guide offers practical examples, tips, and tricks to make the most out of the 3R-4E strategy. Click to download the playbook.

Need more guidance or have questions? Don’t hesitate to reach out. I’m just a meeting away, ready to help you navigate this journey. Click to schedule a chat with me. Let’s work together to make your customer experiences everything their meant to be.