In this video I share a 5 step recipe that I use as a template to create customer experiences that apply to most business situations.

The five ingredients we discuss are:

1) Goals
2) Influence
3) Preference
4) Motivation
5) Expectation

When we deliver all 5 of these within any experience it makes us memorable, improves conversions rates and keeps us on trend.

Ultimately, if done well, the system lays a foundation for us to reinforce customer behavior leading to customer lifetime value and approximately 4% increase in annual revenue.